Generate positive reviews, intelligently manage surveys and gain operational insight. The industry's leading platform. Get Started Today with zero risk. Learn about working at Brand Assurance. Join LinkedIn today for free. See who you know at Brand Assurance, leverage your professional network, and get hired. Brand Assurance - Proactive Reputation Builder for Businesses - View company info, team members, fundraising and more.
Customer ratings on online platforms can greatly influence customers from patronaging your restaurant and shops. We will provide an innovative report showing areas of improvements as well as global, regional and local trends on:. Our service will encompass all 4 pillars from online research, online purchase, onsite experience, and health and safety management to be able to identify critical areas and develop action plans.
Our service can benefit all food establishments from restaurants, hospitality industry catering, retailers, e-commerce and luxury. Assurance Enabling you to identify and mitigate the intrinsic risk in your operations, supply chains and business processes. Testing Evaluating how your products and services meet and exceed quality, safety, sustainability and performance standards. Inspection Validating the specifications, value and safety of your raw materials, products and assets.
Certification Formally confirming that your products and services meet all trusted external and internal standards. Auditing Consulting Sourcing Training. Assurance Testing Inspection Certification. Through our network of over 43, people in 1, laboratories and offices in countries, Intertek provides quality and safety solutions to a wide range of industries around the world.
Global Reach Intertek is the industry leader with over 42, people in 1, locations in over countries. For example, when designing the new retail stores a risky venture to begin with , Jobs stopped the design process mere months before the launch to fundamentally rethink the store layout even though the costs of doing so would be very high. The act of major overhaul was not an isolated event. Fundamentally rethinking a design happened with almost every product he launched.
Jobs did not give in to the momentum of the process, board pressure or arbitrary deadlines. He pushed the team until they delivered a solution that felt right. We launched something because there was a deadline. Maybe we thought that we would be able to improve or fix it later. Or, we knew that we lacked the support to press the button that stops the production line so we could get the process back on track.
Entrepreneurs seem to protect their brand promise instinctively. They often have the authority to follow through on what it takes to build the promise without major compromise. It is not about perfection it is about consistency and clarity in the eyes of the customer.
Entrepreneurs tend to have a clear personal perspective on and vested interest in what the brand promise is and they aim for consistency and clarity. Steve Jobs was able to re-create this entrepreneurial environment at Apple upon his return even though the company had evolved beyond the entrepreneurial stage.
He had a clear vision and the authority to make it a reality. Regardless of what Apple does in the post Jobsian era, the example of brand assurance provided by Steve Jobs will be a lasting example for any organization that understands the power of a brand promise.
What does your organization do to assure the brand promise? What other examples of companies that do a great job of brand assurance? Do you feel that brand assurance can be replicated in a non-autocratic environment? How do you make use of your talents, Kyle?
Brand Assurance: Steve Jobs’ largest contribution to Apple
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